My first two attempts at a sandwich bread loaf in the last two weeks have tasted fine, but have looked unappealing - lopsided, too brown on top, too light on the bottom.
Today, I used a different "recipe" (from Michael Ruhlman's book RATIO) and let it rise overnight in the refrigerator so some lethargic yeast could lazily munch on some sugar in their slowed metabolic state. I also brushed on some egg wash halfway through the baking.
MUCH better looking and better tasting!